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«One fine day, we shall see a wisp of smoke rise from the farthest edge of the sea.»
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Società Italia (A4) I n the early 1930s, Italian liner services had some significant announcements to share with the public. First and foremost, the three long-time rival companies were forced by the state to coordinate their services. This was a precursor to their eventual merger, which led to the creation of the national flagship company […]
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Altre (A4) I n 1918, Lloyd Austriaco temporarily assumed the name Lloyd di Trieste, and in 1921, it adopted its final name, Lloyd Triestino. In the top left corner is the first announcement of the resumption of services under the Italian flag. The 1920s, alongside regular services, also saw the rise of cruises, previously known […]
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Navigazione Generale Italiana (A4) I n the 1920s, one of the most prominent photography and graphic design studios in Genoa was that of Achille Testa, to whom Ligurian shipping companies entrusted their onboard photography services and advertising campaigns for national magazines. Specifically, advertisements consisting of colored drawings and photographs were created for the back covers […]
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Lloyd Sabaudo (A4) T he emphasis and grandeur with which Lloyd Sabaudo promoted its ocean liners mirrored the opulent interior designs created by the Coppedè brothers of Florence. These designs were featured aboard the Conte Rosso (1922), Conte Verde (1923), Conte Biancamano (1925), and Conte Grande (1928), with a final touch on the Conte di […]
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A Record-Breaking Achievement I n July 1956, all of Italy mourned the tragic loss of the Andrea Doria, which sank after being struck by another ship in the fog of the Atlantic Ocean. The decision to replace it with a new flagship was made immediately, and the project and construction were carried out in record […]
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The End of an Era S aturnia and Vulcania were the longest-serving ocean liners Italy ever had. Built in Monfalcone in the mid-1920s, they served both in peacetime and wartime for 38 and 45 years, respectively. After the Second World War, they reopened the regular service between Italy and the United States. By the 1950s, […]
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The “Lido” Fleet I n the 1930s, tourists, particularly Americans, became one of the most important clientele for Italian ocean liners. Traveling along the southern route—also known as “the sun route”—which connects the Mediterranean to North America, Italian ships enjoyed mild weather for most of the year, thanks to the Gulf Stream. For this reason, […]